The award winning  trusted supplier of promotional items focusing on quality, value and customer service.   Brandedmagnets.com is now part of BIG

BIG News

RSS
What do promotional items have in common with the John Lewis Christmas Advertising campaign?

What do promotional items have in common with the John Lewis Christmas Advertising campaign?

In 2010, when many retailers were shutting up shops and batting down the hatches, one high street retailer bucked the trend.  The John Lewis Christmas advertising campaign, which featured a child growing to a teenager and then through various stages of adult life from an advertising perspective was “on the money”. The advert, was accompanied by the powerful Billy Joel ballad “always a woman to me” and it resulted in an 18 % uplift in sales in one of the worse Christmas trading periods in recent memory. The power of John Lewis advert was that it did not focus on the features and benefits of the products it sold, but rather it delivered an enormous emotional connection with the audience, by focusing purely on family.    The success of any form of advertising is always based on the ability to embed its message in the long-term memory of the viewer.  This ad campaign stuck and so powerful was it, John Lewis continue to use the same formula year after year.

As human beings, we are exposed to up to 10,000 marketing messages on any given day.  Remarkable as that seems, our short-term memory trashes nearly all these messages in a nano-second, and we don’t even notice them.  Why?  Because simply speaking, the majority of messages are boring and lack any form of emotional selling proposition, so we simply don't notice them.    So what’s the connection with John Lewis advertisement and promotional items?

Well, in essence, they do the same job.   In advertising, you have to be disruptive, use humour, be emotive or tell a great story to embed in the viewers long-memory, whereas promotional items use another tactic………repetition. 

Strategically placed promotional items in effect can be viewed as placing a brand advert in front of a customer every single day.   For instance, if you give promotional branded mugs away, there is a potential for your brand to be in plain view of your prospects every single day.   That could equate to a huge number of brand impressions per month, embedding what could be a simple brand message into the long term memory of your customers.  

The latest research suggests that 43% of people keep a promotional item longer than one year, with this in mind, that’s a big opportunity to embed your brand without the huge costs of advertising.  If you are going to be using promotional items as part of your marketing spend, the main questions to ask are

Is the product useful? How often will the recipient use them? How long with the recipient likely keep them? What is the potential cost per brand impression?

The answers to these questions will formulate the most effective product to use, ensuring your brand is embedded in customers memory and giving you a great return on investment for your promotional items.

  • Branded Magnets Admin
Steve Fairhurst Delivers Branding Seminar at St Helens RLFC

Steve Fairhurst Delivers Branding Seminar at St Helens RLFC

Branded Items Group, Steve Fairhurst delivered a well received seminar earlier today to an audience of 70 businesses at St Helens RLFC Player of the Month event.  Steve who has 20 years experience in branding, marketing and sales was asked to speak by St Helens RLFC marketing team and was delighted to deliver a seminar focusing on brand psychology and how brands influence us.

The event also gave the company the opportunity to showcase the extensive services of The Branded Items Group and explain how effective promotional items can be by using brand repetition.   

  • Branded Magnets Admin
NEWS - Branded Items Group Sponsor International Rugby Sevens

NEWS - Branded Items Group Sponsor International Rugby Sevens



Following our first year of sponsorship with high flying super-league club St Helens RLFC, BIG announced this week it's first flurry into sponsorship with the other Rugby Code. The international Rugby 7's will be held in Chester on the weekend of 6th and 7th October.  A sponsors event will take place on the evening of the 5th October at the Athlete Factory, Chester hosted by former England International Phil Greening.   Steve Fairhurst, Managing Director of Branded Items Group commented "We think this event is a great way to raise the profile of the company, plus we have a passion for sport so events like this are a natural fit for the company."        

  • Steve Fairhurst
NEWS - BIG appoint multi-award winning firm to help with upscale plans

NEWS - BIG appoint multi-award winning firm to help with upscale plans

Branded Items Group have appointed  Dropjaw Ventures to help with their early stage upscale plans.   The fast growing promotional items company were looking for additional expertise and support to assist with securing early stage funding and help with a long term growth strategy.    Managing Director Steve Fairhurst commented 

"It's always a bit more tricky getting backing when a business is in it's infancy, but we were looking for a lot more than being just investment ready.  We were looking for a non executive who could bring a different set of skills to the table and work with us long term to help achieve our growth goals."

BIG will be working with Roy Shelton, CEO of Dropjaw Venture  who will be working with the business in a non executive capacity.    Roy is a multi-award winning executive, an MBA graduate with a 25 year record of running and growing multiple businesses. Roy adds value through his track record of adding tangible value to privately owned, pre-IPO and venture capital / private equity funded SME companies.   

 

 

 

 

  • Branded Magnets Admin
NEWS- BIG Plans for Branded Items Group as growth continues

NEWS- BIG Plans for Branded Items Group as growth continues

 

Although the company is in its early days, BIG has been some years in the making.Director Steve Fairhurst,  spent two years researching the promotional items industry before the BIG launch in January 2017.

Steve said: “We set up an online test business in 2015 supplying one product range of promotional items. This allowed us to research the market, test marketing and develop pricing strategies that could compete with biggest online companies.

  • Branded Magnets Admin
NEWS - BIG highly commended at St Helens Business Awards

NEWS - BIG highly commended at St Helens Business Awards

Last night we attended the St Helens Business Awards and were nominated for the category of Best use of Technology.  It was a great evening and amazing to have been short-listed for such an award in just year 2 of trading.   We were beaten to the award by 360 Resourcing, a deserved winner, who had invested heavily in technology and systems.  It was great just to be recognised and in the company of some superb local businesses and of course it was great publicity for us!  Onwards and upwards!

  • Branded Magnets Admin