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How to maximise your marketing using promotional fridge magnets


Think about your message.

When designing your fridge magnet, think about what you hope to achieve first.

You will know from the previous article that the average household will keep a branded fridge magnet 6 - 8 years on average that's a lot of exposure to your brand and message

Promotional branded fridge magnets can be designed to both increase your brand awareness and recognition among customers and serve as a call to action. In effect they can act as reminders constantly prompting customers to contact you.

Determining what you hope to achieve with your branded fridge magnets is key to designing an effective magnet that your customers will actually use.  Companies that use fridge magnets primarily as a call-to-action to their customers, tend to be service-orientated businesses, such as takeaways, taxi firms and trades people, in fact pretty much any business that deals with the general public. On these magnets it is vital to include the basics - the business name and contact number paired with elements that make it easy for the customer to recognize your company such as your logo, typeface or colour scheme. 

Of course it's great if you can include a clever message that may prompt the customer into action. For example a hairdresser or salon may wish to simply say one of many statements  Cut and blow? or Pampering? You deserve it.. call now. You can get creative with your messaging, so why not think about what would prompt the recipient to pick up the phone?

Magnets come in all shapes and sizes, so your message opportunity is dependent on the printed space available. For instance we provide magnets from 30 mm diameter right through to large outdoor vehicle magnets. Businesses that want to use promotional fridge magnets to increase their brand recognition among customers can integrate their company logo along with some other useful information that encourages the customers to display the magnet on their fridge / boiler or filing cabinet.  For example, you can have a branded promotional fridge magnet printed that includes a metric to imperial measurement conversion table, small calendar or other information that your customer is likely to want to refer to on a regular basis.

Including useful information on your fridge magnet helps to ensure it stays were it is.

Promotional  Branded Fridge Magnets - 
Not just the fridge.

Remember that although fridge magnets were initially designed to be displayed on a refrigerator, many of your customers may choose to display your magnets throughout their home or business, affixing the magnet to any metallic surface. For instance plumbing and heating engineers in particular buy promotional branded magnets for customers to attach to their boiler cover. A constant reminder when a service is due or who to call when the hot water doesn't  come on. Fridge magnets can often be found and attached in many places; it just pays to use your imagination and think about where your target market may see them and find them useful. 

Contact:The Branded Items Group (BIG) 01744 808383 / 07863207785

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